Rakuten's Forest

Biodiversity protection initiatives

Rakuten contributes to the protection of biodiversity through Rakuten's Forest project in 30 places in Japan, in collaboration with local governments, NPOs, business partners and service users.


Yamagata Pref. x Yamagata University
Golden Eagle protection project

In the forest at the foot of Mount Chokai, forestry management operations are conducted to improve the habitat of the golden eagle. Hand in hand with Yamagata Prefecture and the Faculty of Agriculture of Yamagata University, several parameters are monittored to observe the operation results and create a habitat suitable for not only the golden eagle but all creatures.

Activity Report

Large scale project in Akaya Forest

The AKAYA Project aims at protecting the living environment of various species, including the golden eagle, in the Ayaka Forest. It is a 10,000ha state-owned forest located in the northern part of Minakami City, Gunma Prefecture and in Niigata Prefecture. The Rakuten's Forest initiative is conducted in this region in collaboration with the AKAYA Project.

Activity Report

Nagano Pref. x Society for Research of Golden Eagle Nagano
Repairing nests to increase breeding rate of Golden Eagle

Searchers from Nagano Prefectures have been monitoring the habitat of the golden eagle in their region for many years. Rakuten's Forest connects with those searchers, Nagano Prefecture as well as rock climbers in order to improve the nests of golden eagles and to thus increase their breeding rate.

Activity Report

Hyogo Pref. x NPO "Ueyama Hyogo Eco Museum"
Project to restore the habitat of Golden Eagles

The golden eagle used to be found in Ueyama Kogen in Hyogo Prefecture. Today, searchers, local NPOs and communities are joining forces recreate an environment where the golden eagle can live. Rakuten's Forest is supporting these efforts.

Activity Report

Tottori Pref. x Wakasa Town

Tree-thinning is conducted in the man-made forests near Mount Hyonosen, one famous habitat of the golden Eagle. The hunting ground of the raptor is thus progressively improved and the presence of potential preys monitored in collaboration with Wakasa Town, by using motion-activated cameras.

Activity Report

Nagano Pref. x Tsushima City
Improving the habitat of the Tsushima Leopard Cat

Like the golden eagle, the Tsushima leopard card is a species in danger of exctinction. In collaboration with Nagano Prefecture and Tsushima City, tree thinning is regular done over 161ha of forest to improve the habitat of the Tsushima leopard cat.

Activity Report

Kashima city etc.
Protecting the link between forests, rivers, the sea and satoyama

Kashima City in Saga Prefecture is located near Ariake Bay, an area well-known for its biodiversity. If the forest has a rich ecosystem, the sea also has a rich ecosystem. By conducting forestry management operations, Rakuten also contributes to the protection of the biodiversity of the sea.

Activity Report

Kanagawa Pref. x NPO Koajiro Council for Coordinating Watershed Activities
Improving the habitat of the Redclaw crab

We will be improving the habitat of the Redclaw crab, a species representative of Koajiro Forest - or "Forest of Miracles" - located on the top of Miura Peninsula, Kanagawa Prefecture, by thinning the evergreen broad-leaved trees and recovering the water system of the valley.

Activity Report


Hokkaido / Tohoku

Hokuriku / Kanto Koshin'etsu

Kinki / Tokai

Chugoku / Shikoku / Kyushu


In line with "Rakuten's Forest" in Japan, Rakuten has expanded the initiative globally. We launched the Global Rakuten's Forest in two countries with the highest deforestation rate in the world: Indonesia and Brazil.


Indonesia is home to some of the most biologically diverse forests in the world. With the reforestation initiative in Indonesia, we planted around 30.000 trees in the province of South Kalimantan.

Activity Report


Brazil's Atlantic Forest is one of the richest of the planet in terms of biodiversity. Rakuten is committed to restoring the Atlantic Forest within the São Paulo State, the project representing 25,000 native tree species planted in the region of São José do Rio Preto.

Activity Report
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