Privacy Center
Our commitment to privacy
As a global internet services company, the Rakuten Group understands the importance of privacy and data protection.
Rakuten’s mission is to contribute to society by creating value through innovation and entrepreneurship, and caring for the privacy of our users is a key part of this. We believe that by strengthening internal governance, user control and transparency, we can empower our customers and users to make confident, informed choices about the usage of their data.
In 2016 the European Union data protection authorities approved the Rakuten Group’s Binding Corporate Rules, signifying that our internal standards hold us accountable to a robust privacy framework.
By exploring this Privacy Center you can learn about how Rakuten is using your data, find helpful articles designed to help you better understand technology, follow links to our legal policies from companies across the Rakuten Group, and most importantly, learn about your privacy rights.
If you need any assistance, we are always here for you.
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- Privacy Terms
- Privacy Terms of Rakuten Group services.
- Privacy Terms
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- Binding Corporate Rules (BCRs)
- The strict privacy protection standards adopted by Rakuten Group.
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- Rakuten ID
Privacy Policy - The policy about how data is used to allow one log-in on different Rakuten services.
- Rakuten ID
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- Understand Privacy
- Here is some useful privacy information for you.
- Understand Privacy
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- How we use your information
- Details of how we use your information in accordance with Rakuten Group, Inc. Privacy Policy.
News & Updates
- November 26, 2024
- Renewal of "How we use your information" page
- April 17, 2024
- Establishment of the Specified User Information Handling Policy
- November 28, 2023
- Released new Articles to "Understand Privacy"
- June 16, 2023
- Rakuten Group's Response to "Regulations on External Transmission" in the Amended Japanese Telecommunications Business Act
- November 30, 2022
- Rakuten Granted Approval for Binding Corporate Rules by United Kingdom’s Information Commissioner’s Office
- November 30, 2022
- Released new Articles to "Understand Privacy"
- March 31, 2022
- Updated the Rakuten Group, Inc. Privacy Policy
- March 31, 2022
- Release of the new Understand Privacy section
- March 14, 2022
- Amendment of Rakuten Group, Inc. Privacy Policy
- November 22, 2021
- Renewal of "Privacy Center" page
- August 23, 2017
- "Privacy Center" page opened
Contact Us
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