First-Ever “Rakuten Festival” Coming to Futako-Tamagawa in Tokyo, Celebrates Diversity of Culture and Services

- Kitchen cars featuring popular gourmet from Rakuten Ichiba merchants
- Special Rakuten Global Headquarters tour for applicants

Tokyo, October 15, 2025 - Rakuten Group, Inc. today announced its first-ever Rakuten Festival, a free-to-enter event celebrating the Group’s diverse culture and services, to be held on Saturday, November 8, 2025.

Since 2007, Rakuten held a similar event called “Rakuten Family Day” exclusively for employees as well as their families and friends. Starting this year, to showcase the diversity and culture of Rakuten as well as its expansive lineup of services, Rakuten Festival will be open to the general public, with different booths to be hosted at the company’s Rakuten Crimson House headquarters and the nearby plaza^*1.

Those who register in advance (first-come, first-serve basis; free admission) will gain access to select areas of Rakuten Crimson House that are usually off-limits to non-employees, including the Asakai venue where Rakuten holds its weekly Group-wide all-hands meetings, and take commemorative photos inside. In addition to showcasing Rakuten's various services and businesses, visitors can visit booths from Rakuten’s many employee clubs to catch a glimpse of their extracurricular activities. A kids' area equipped with diaper changing facilities will also be available for visitors with small children.

At the Futako-Tamgawa Rise Central Square, Studio and Hall in front of Rakuten Crimson House, a diverse range of interactive booths and activities will be available for visitors to enjoy. Visitors can try out Rakuten’s cutting-edge AI agents at the Rakuten AI Experience booth, visit the Blind Soccer^® Experience booth led by para-athletes affiliated with Rakuten’s Socio business, try out handmade cookies from the Rakuten Crimson Store convenience store located within Rakuten Crimson House, and discover a selection of popular gourmet items from Rakuten Ichiba merchants^*2, including the sweet potato specialty store "Oimoya," pufferfish specialty store "Yamaguchi Fugu Honpo Kiraku," and Taiwanese gourmet specialty store "Shouchu Shokudo." Moreover, visitors can enter a raffle for a chance to win attractive prizes.

Rakuten was founded in 1997 under the mission to empower people and society through innovation. It operates a diverse range of businesses with operations in 30 countries and regions worldwide and offers over 70 services in various fields, ranging from internet services such as e-commerce and advertising, fintech services such as credit card, banking and securities, and mobile services centered on its MNO business. These services collectively form a unique Rakuten Ecosystem centered around the Rakuten ID.

Through this event, Rakuten aims to provide more opportunities for everyone to experience Rakuten's diverse culture and services, make new discoveries and uncover new delights.

Notes
^*1 Entry to Rakuten Crimson House requires prior registration. The registration deadline is scheduled for October 20, 2025. However, as entry is on a first-come, first-served basis, registration may close earlier than scheduled. For more on how to register and other details, please visit the event official site: https://peatix.com/event/4555443
^*2 Cashless payment methods available: e-money including Rakuten Edy, Rakuten Pay, nanaco, WAON and auPAY, and credit cards including VISA, Mastercard, JCB, Diners, Discover, American Express.

Event Overview

Name: Rakuten Festival
Date: Saturday, November 8, 2025
Organizer: Rakuten Group, Inc.
Event Hours:
Rakuten Crimson House (Pre-registration required; first-come, first-served basis): Saturday, November 8, 2025, 9:30 A.M. - 4:00 P.M.
Futako-Tamagawa Rise Central Square and Studio and Hall: Saturday, November 8, 2025, 10:00 A.M. - 5:00 P.M.

*Please note that event hours vary by location.
*Kitchen car last order is 4:30 P.M. Cashless payments only. Cashless payment methods available: e-money including Rakuten Edy, Rakuten Pay, nanaco, WAON and auPAY, and credit cards including VISA, Mastercard, JCB, Diners, Discover, American Express.
*The event will proceed rain or shine, but might be canceled in case of severe weather or typhoon.

Venue:
Rakuten Crimson House (1-14-1 Tamagawa, Setagaya-ku, Tokyo 158-0094)
https://global.rakuten.com/corp/about/map/
Futako-Tamagawa Rise Studio and Hall (1-14-1 Tamagawa, Setagawa-ku, Tokyo 158-0094)
Futako-Tamagawa Rise Central Square (in front of Rakuten Crimson House)
Admission: Free-to-enter
Pre-registration is required for entry into Rakuten Crimson House.
Application Website: https://peatix.com/event/4555443
*Content details are based on current information and are subject to change.