Rakuten Music Launches AI Agent "Rakuten AI for Music"on Mobile App

Tokyo, September 16, 2026 - Rakuten Group, Inc. today announced the launch of the agentic AI tool Rakuten AI for Music on the mobile app of its fixed-rate music streaming service Rakuten Music^*1.

This agent enables a new agentic music search experience. Users can find artists, songs, albums and playlists by chatting with the AI concierge and quickly accessing the music they want to hear. Rakuten AI for Music adapts to current music trends such as music chart rankings, popular artists and hit songs, allowing it to offer well-rounded and optimized music recommendations tailored to the user's mood and interests at any given moment. This AI feature is available to Rakuten Music’s paid plan subscribers^*2.

Users can access the Rakuten AI service via the new "Ask AI" section on the home screen or a dedicated tab and chat with the agent to search for music using natural language queries, such as "I want to find songs by this artist" or "I want to listen to music that fits my mood now." Users can then seamlessly transition from search results to song, album or playlist pages and start listening immediately^*3.

Going forward, Rakuten aims to provide users with a highly personalized music experience. By continuously improving AI accuracy tailored to individual music preferences and usage patterns, the company aims to foster new encounters with songs and artists that users may not have discovered on their own.

Rakuten is committed to empowering individuals and society through innovation, creativity and collaboration with Rakuten AI. The company leverages AI agents as a gateway to the Rakuten Ecosystem, connecting users to various services and providing more personalized experiences. By offering personalized experiences through Rakuten AI for Music, Rakuten Music seeks to further enrich the music lives of its users.

Rakuten Music will continue to provide highly convenient services to an increasingly wide range of users.

Notes:
*1 The Android™ version will begin with a portion of users and rollout sequentially, with gradual expansion of availability planned.
*2 Bundle Plan users are not eligible.
*3 When a song is searched, the system will navigate to the album page containing that song.

Rakuten AI for Music Overview 
Available on: Rakuten Music mobile app
iOS devices: https://apps.apple.com/jp/app/id1073815664
Android™ devices: https://play.google.com/store/apps/details?id=jp.co.rakuten.music 
How to use: Users can access Rakuten AI from the new "Ask AI" section or a dedicated tab on the Rakuten Music app home screen. Users can easily search for music that matches their preferences by entering the name of an artist, song, album or playlist in natural language.

About Rakuten Music https://music.rakuten.co.jp/
Rakuten Music is a fixed-rate (subscription-based), unlimited music streaming service operated by Rakuten Group, Inc., available via iOS and Android™ apps. The service offers seven different pricing plans, allowing users to choose the option that best suits their usage needs.

* iOS is a trademark or registered trademark of Cisco in the U.S. and other countries.
* Android™ is a trademark of Google LLC.