Rakuten Group, Inc. (Head office: Setagaya-ku, Tokyo; Chairman and CEO: Hiroshi Mikitani; hereinafter “Rakuten Group”) and Rakuten Bank, Ltd. (Head office: Minato-ku, Tokyo; President and CEO: Tomotaka Torin; hereinafter “Rakuten Bank”, and collectively with Rakuten Group, “we,” “us” or “our”) hereby announce that their respective Boards of Directors, at meetings held today, have decided to enter into an integrated agreement (hereinafter the “Integrated Agreement”) on the reorganization of Rakuten Group’s FinTech Business (hereinafter the “FinTech Business”) including Rakuten Bank (hereinafter the “Reorganization”) through share deliveries (hereinafter the “Share Deliveries”) of Rakuten Bank to make Rakuten Card Co., Ltd. (Head office: Minato-ku, Tokyo; President and CEO: Koichi Nakamura; hereinafter “Rakuten Card”) and Rakuten Securities Holdings, Inc. (Head office: Minato-ku, Tokyo; President: Yuji Kusunoki; hereinafter “Rakuten Securities HD”) its subsidiaries and among others. Rakuten Bank, at the Board of Directors meetings, also decided to conduct the Share Deliveries in which Rakuten Bank will be the parent company and Rakuten Card and Rakuten Securities HD will be the subsidiaries for the share delivery (hereinafter, Rakuten Card and Rakuten Securities HD are collectively referred to as the “Subsidiaries for the Share Deliveries”). The Share Deliveries are planned to be conducted subject to approval by shareholders at the 27th annual general shareholders’ meeting of Rakuten Bank, scheduled to be held on June 24, 2026.
In addition, Rakuten Bank also resolved, at its Board of Directors meeting held today, to submit to Rakuten Bank’s 27th annual general shareholders’ meeting a proposal for partial amendments to its Articles of Incorporation, whereby, subject to the Share Deliveries becoming effective, Rakuten Bank will change its total number of authorized shares simultaneously with the Share Deliveries becoming effective and newly establish provisions concerning Class A Non-voting Shares. For details, please refer to “Notice of Partial Amendments to the Articles of Incorporation in Connection with the FinTech Business Reorganization” announced by Rakuten Bank today.
1. Background and Purpose of the Reorganization
As the mission of Rakuten Group continues to be “Contribute to society by creating value through innovation and entrepreneurship”, both in Japan and overseas, through more than 70 services in a wide range of businesses including Internet services such as e-commerce, travel, and digital content; FinTech (Financial) services such as credit cards, banking, securities, insurance, electronic money, and payment through mobile apps; mobile services such as the mobile carrier business; and professional sports, by organically linking these services based on a membership system centered around Rakuten members, Rakuten Group has formed the unique “Rakuten Ecosystem.” By creating an environment where members in Japan and overseas can easily browse and access multiple services, Rakuten Group aim to leverage group synergies to maximize the lifetime value of each member and minimize customer acquisition costs, thereby maximizing group profit.
Each of our FinTech services continues to grow our membership base as more customers choose them to meet their everyday needs. Each FinTech service has been working to better collaborate to grow further in a cashless world. Meanwhile, as customer needs for financial services become increasingly diverse, requiring more seamless and flexible service operations, Rakuten Group has continuously reviewed its future management strategies, the optimal allocation of management resources, and the optimization of its group structure.
Since we announced the “Notice Concerning the Re‑Commencement of Discussions toward the Reorganization of Rakuten’s FinTech Business” on February 25, 2026, Rakuten Group and Rakuten Bank have thoroughly discussed and reviewed the Reorganization. This review has taken into account various perspectives, including regulations on each service conducted by the FinTech Business, the interests of minority shareholders of Rakuten Bank, and the optimal group structure to enhance the ecosystem of the FinTech Business, as well as the sustained growth and improvement of the corporate value of both companies.
The business environment has recently been changing at an even faster pace. Specifically, in addition to changes in the funding environment driven by interest rate trends in Japan, a number of banks, including not only digital banks but also major banks, have been actively conducting promotional campaigns, intensifying competition for customer and deposit acquisition. At the same time, major banking groups have been deploying significant management resources into the retail sector, while major telecommunications carriers and others have been building ecosystems that include financial services, each accelerating efforts to retain customers. Furthermore, trends in the fintech industry in Japan and overseas are changing rapidly, including the AI-Revolution with growing importance of data integration through the use of advanced technologies such as generative AI, the proliferation of cashless payments, and rising awareness of asset formation driven by governmental initiatives, as exemplified by the expansion of the NISA program. The competitive environment surrounding the FinTech Businesses is no exception to these changes.
Rakuten Group has been continuously considering its future management strategies, optimal allocation of resources, and optimization of the group structure. As a result, given the aforementioned changes in the business environment, it has been determined that it is appropriate to execute the Reorganization, based on the belief that further optimizing the group structure of the FinTech Business is necessary to expand the Rakuten Ecosystem and enhance corporate value over the long term. Through the Reorganization, Rakuten Group aims to strengthen collaboration across the FinTech Business, facilitate data integration and AI utilization, optimize funding costs, and further enhance the FinTech Business ecosystem and its competitive advantage. Rakuten Group believes that strengthening the FinTech Business ecosystem will accelerate the growth of the entire Rakuten Ecosystem and enhance Rakuten Group’s corporate value.
On the other hand, Rakuten Bank has been working to further expand its customer base, strengthen the revenue base, and capture growth in the FinTech domain, aiming to become a leading FinTech company in the cashless era. To achieve its targeted business expansion, Rakuten Bank seeks to further accelerate the growth of its business by efficiently acquiring new customers from Rakuten members who circulate within the Rakuten Ecosystem, collaborating with various Rakuten group companies to provide banking services that address payment settlement needs, funding needs and other financial needs within the Rakuten Ecosystem, thereby increasing its customer base and transaction opportunities.
Under such circumstances, in light of environmental changes such as increases in funding costs associated with rising interest rates in Japan, as well as the ongoing diversification of customer needs for financial services, Rakuten Group determined that strengthening collaboration among its banking, credit card and securities businesses would enable prompt and flexible decision-making within the group and deeper collaboration, thereby establishing a structure capable of further accelerating its FinTech strategy. Rakuten Group also determined that this structure would enable it to fully leverage Rakuten Bank’s robust deposit-gathering capabilities, and further accelerate its growth as a comprehensive FinTech company that addresses diversifying customer needs, compared with a scenario in which Rakuten Bank were to continue operating its business independently. Accordingly, Rakuten Bank has decided to proceed with the Reorganization.
Upon the discussions on the Reorganization since we announced the “Notice Concerning the Re‑Commencement of Discussions toward the Reorganization of Rakuten’s FinTech Business” on February 25, 2026, we determined that Rakuten Insurance Holdings Co., Ltd. (Head office: Minato-ku, Tokyo; President and CEO: Hiroshi Takasawa; hereinafter “Rakuten Insurance HD”) and Rakuten Wallet, Inc. (Head office: Minato-ku, Tokyo; President and CEO: Tatsuya Yamada; hereinafter “Rakuten Wallet”) would not be included in the scope of the Reorganization. Following the Reorganization, Rakuten Group will hold 100% stake in Rakuten Insurance HD and Rakuten Wallet. In addition, with respect to Rakuten Payment, Inc. (Head office: Minato-ku, Tokyo; President and CEO: Shigenobu Kobayashi; hereinafter, “Rakuten Payment”) and its subsidiary, Rakuten Edy, Inc. (Head office: Minato-ku, Tokyo; President: Kei Wada; hereinafter, “Rakuten Edy”), all of the shares of Rakuten Payment held by Rakuten Card (representing 95.28% of the total number of issued shares) are planned to be transferred to Rakuten Group, prior to the effective date of the Share Delivery. This is because Rakuten Payment and Rakuten Edy are deeply connected not only with the FinTech Business but also with the entire Rakuten Ecosystem, including the Internet Services and Mobile businesses, and plays an essential role to the entire Rakuten Group as a central gateway to the Rakuten Ecosystem which are expected to be further strengthened in the future.
The Reorganization, consolidation of the credit card and securities businesses into a single group under the banking business, will lead to prompt and flexible decision-making, along with the deepened collaboration including data integration and AI utilization. As a comprehensive FinTech company operating across multiple business domains, integrated financial services covering all aspects of daily life — from everyday payments to long-term asset building — will be provided through a one-stop offering, with the aim of delivering enhanced convenience to users. By leveraging collaboration with the unique Rakuten Ecosystem, the integrated FinTech platform is expected to establish a differentiated position within the industry.
Historically, Rakuten Bank’s Total Addressable Market (TAM) was primarily centered on the consumer deposit market of approximately JPY 1,036 trillion, corporate (nonfinancial corporations) deposits market of approximately JPY 360 trillion and consumer and corporate lending market of approximately JPY 1,674 trillion (Note 1) associated with customers’ “saving” and “borrowing” needs. Going forward, integration with Rakuten Card and Rakuten Securities is expected to expand access to substantially broader adjacent TAM, including the EC market of approximately JPY 543 trillion (Note 2) and consumer equity and debt instrument balances of approximately JPY 541 trillion (Note 1) associated with customers’ “spending” and “asset-building” needs. Amid intensifying competition within the FinTech industry, the combined business is expected to reach a scale comparable to that of leading global FinTech companies by harnessing operating leverage cultivated through scale expansion. In addition, supported by a balanced and diversified earnings base comprising both interest and non-interest income, stable and sustainable growth in both ordinary income and ordinary profit is expected.
Specifically, the Reorganization is expected to accelerate growth as a comprehensive FinTech company by generating synergy effects through the following initiatives.
i. Enhancing financing flexibility and optimizing funding costs
By consolidating the Subsidiaries for the Share Deliveries into a single group headed by Rakuten Bank, it will become possible to replace in sequence the external interest-bearing debt of Rakuten Card and Rakuten Securities, Inc. (head office: Minato-ku, Tokyo; President: Yuji Kusunoki; hereinafter, “Rakuten Securities”) with intra-group borrowings from Rakuten Bank, thereby establishing a flexible financing structure for the FinTech Business.
Prior to the Reorganization. Rakuten Card and Rakuten Securities, while continuing to expand their respective businesses, have each raised the funds necessary for their growth independently. However, Rakuten Group believes that enhancement and sophistication of its financing capabilities will be required to achieve further growth going forward. Between Rakuten Bank and Rakuten Card, the securitization of Rakuten Card’s credit card receivables has enabled Rakuten Card to raise funds while allowing Rakuten Bank to expand its investment assets, although such schemes involve certain restrictions and structuring costs. Intra-group borrowings from Rakuten Bank, by contrast, are more flexible and are expected to contribute to the execution of Rakuten Card’s growth strategy. Amid uncertainty over the outlook for interest rates in the Japanese financial markets, replacing external financing with intra-group borrowings from Rakuten Bank will enable Rakuten Card and Rakuten Securities to optimize their funding costs and reduce the external outflow of financing expenses from the FinTech Business. In addition, establishing a highly flexible financing structure through intra-group borrowings from Rakuten Bank and other measures will enhance the flexibility of liquidity reserves for both Rakuten Bank and Rakuten Card, while enabling Rakuten Bank to expand its investment assets and interest income. Rakuten Bank also aims to build up deposits by collaborating with Rakuten Securities on cash management for more efficient means.
Synergies from group-wide collaboration in financing are expected to materialize in sequence as the transition progresses. Following the Reorganization, the expected medium-term synergy effects to be generated are approximately JPY 53.0 billion or more per year on an ordinary profit basis.
ii. Expansion of the retail customer base through enhanced marketing collaboration and enhancement of financial products
Leveraging the strong customer bases of Rakuten Bank, Rakuten Card, and Rakuten Securities, comprehensive financial services as a unified FinTech business will be provided by enhancing Rakuten Bank’s customer franchise and further promote customer referrals and cross-use through deeper marketing collaboration. Integrated marketing across businesses is also expected to further increase efficiency and reduce customer acquisition costs. The initiative also plans to strengthen collaboration between Rakuten Bank and Rakuten Card in offering financial products, such as card loans and cash advances.
As of the end of March 2026, Rakuten Bank had 18.07 million customer accounts, Rakuten Card had issued 33.87 million credit cards, and Rakuten Securities had 13.87 million general securities customer accounts, each possessing a robust, top-tier customer base in Japan. Average deposit balances per Rakuten Bank account tend to rise with increased cross-use of services, highlighting the importance of collaboration among services in driving future deposit growth. As of the end of March 2026, among Rakuten Bank accounts, approximately 55% were Rakuten Card users, approximately 36% were Rakuten Securities users (the number of Money Bridge customers), and approximately 25% were users of both Rakuten Card and Rakuten Securities, based on users who had linked their Rakuten IDs. Additionally, approximately 20% of Rakuten Card holders have set a Rakuten Bank account as their direct debit account, as of the end of March 2026, indicating significant further potential to expand collaboration among Rakuten Bank, Rakuten Card, and Rakuten Securities. Through integrated customer marketing, Rakuten Card and Rakuten Securities customers will be prompted to open Rakuten Bank accounts and use them as their primary accounts for daily financial needs. In addition, for customers holding Rakuten Bank accounts, further integration related to everyday payments will be pursued, including setting Rakuten Bank accounts as the settlement accounts for Rakuten Card. By encouraging the use of Rakuten Bank accounts for daily payments, these accounts are expected to evolve into highly profitable main accounts. Furthermore, in addition to funds for payments, promoting the use of Money Bridge with Rakuten Securities is expected to attract investment standby funds, thereby increasing deposits per account and ultimately maximizing Rakuten Bank’s deposit balance and profitability. Alongside accelerating Rakuten Bank’s growth, integrated marketing initiatives are intended to further enhance and deepen cross-use, thereby driving further expansion of the customer base of Rakuten Card and Rakuten Securities and maximizing revenue per customer.
The integration of FinTech service applications have already been proceeded with. This integrated app will function as a gateway to all FinTech services while accelerating seamless collaboration across services, aiming to acquire new users and drive cross-use among existing users, thereby expanding revenues.
Furthermore, Rakuten Bank and Rakuten Card will also pursue strengthening the strategic collaboration in the offering of financing products, such as card loans and cash advances. Rakuten Bank provides unsecured Super Loan (Card loan) services to retail customers as one of the core investment assets on which Rakuten Bank is focused, with the outstanding balance of JPY 327.6 billion as of the end of March 2026. Rakuten Card provides cash advance services as an ancillary service to its credit card business, with an outstanding balance of JPY 168.9 billion as of the end of March 2026. The origins of Rakuten Bank’s consumer finance business dates back to April 2009, when Rakuten Bank succeeded to part of the consumer finance business from Rakuten Credit, Inc. (currently Rakuten Card). While Rakuten Bank has traditionally pursued collaboration with Rakuten Card, especially on the provision of guarantees by Rakuten Card for card loans offered by Rakuten Bank to retail customers, for new contracts since April 2020, Rakuten Bank has also been expanding card loans without guarantees based on its own credit screening. Meanwhile, Rakuten Card operates a cash advance business associated with credit cards and has strong credit assessment and screening capabilities as well as marketing expertise, cultivated through the track record of having one of the largest shopping transaction volumes in Japan. Following the Reorganization, as Rakuten Card will become a subsidiary of Rakuten Bank, Rakuten Bank believes that, through joint initiatives by Rakuten Bank and Rakuten Card toward the further expansion of card loans, it will be possible to achieve more accurate customer targeting and increase the number of applications, approval rate, and execution rate for card loans, while controlling credit costs.
Through the deepening of these marketing collaborations, synergies are expected to be realized at an accelerated manner, and following the Reorganization, the expected medium-term synergy effects are estimated to be approximately JPY 32.0 billion or more per year on an ordinary profit basis.
iii. Strengthening collaboration in enterprise business
In the enterprise client business, comprehensive solutions can be provided by combining Rakuten Bank’s solutions for enterprise client with Rakuten Card’s broad merchant network, robust marketing assistance capabilities, and services that integrate payment gateway and acquiring services. In addition to banking transactions, Rakuten Bank will seek to expand fee income and deposit acquisition in the enterprise business by leveraging the strong brand power of the Rakuten Group and providing business solutions to small and medium-sized enterprises.
iv. Further data integration and use of AI
The utilization of data in the AI era is extremely important for strengthening the competitive advantages of the FinTech Business and Rakuten Bank aims to provide customized services by combining asset data and payment data. Rakuten Bank aims to further enhance customer convenience by accelerating the AI-nization (Note 3) of the FinTech Business and creating innovative services through the integrated operation of its services. Leveraging Rakuten Group’s strengths and expertise in the AI field, Rakuten Bank plans to utilize AI agents and strategically leverage data to conduct more tailored marketing and provide optimal financial services that meet the needs of each customer while Rakuten Bank also aims to expand advertising revenue through more precise targeting. By applying proprietary scoring based on high-quality first-party data and AI, Rakuten Bank seeks to maximize revenue opportunities through the expansion of optimal credit-related services. Furthermore, Rakuten Bank also plans to strengthen the business foundation in risk management operations, including fraud detection and AML, and pursue cost effectiveness. In addition, the initiative has begun considering the centralization of customer data across the overall FinTech Business, including through eKYC, with the aim of providing a more seamless customer experience. For the avoidance of doubt, any sharing of customer data among companies in the FinTech Business will be conducted in accordance with applicable laws and regulations, including but not limited to obtaining customer consent.
Furthermore, disciplined cost reduction efforts will be pursued through efficient operations, including the synchronization of customer information updates across companies within the FinTech Business, as well as the active use of AI. In addition, through further enhancement of operating leverage (Note 4) driven by business scale expansion, further improvement in Rakuten Bank’s profit margin is expected. Over the long term, in addition to the measures described above, collaboration will be further deepened in order to capture trends in technological innovation in FinTech, such as digital assets and blockchain technology, and to build a resilient business structure enabling the rapid rollout of new services leveraging cutting-edge technologies.
In aggregate, the above synergies are expected to contribute approximately JPY 33.0 billion per year to ordinary profit in the fiscal year ending March 2028 and JPY 85.0 billion or more per year over the medium term following the Reorganization.
By establishing a governance framework essential for a listed company and integrating the Subsidiaries for the Share Deliveries under the umbrella of Rakuten Bank, more effective utilization of management resources and capital across the FinTech Business is expected to be achieved through the optimal allocation of personnel with expertise in FinTech, and through the enhancement of Rakuten Bank’s supervisory and advisory functions as the core entity of the FinTech business, thereby improving the overall operational efficiency of the FinTech segment. Additionally, securing independent access to capital markets as the FinTech Business under the umbrella of Rakuten Bank will increase flexibility in future financing strategy.
We believe enhancing collaboration, along with continuous growth by each business, will contribute to the further sustainable growth and enhance the corporate value of Rakuten Bank, which will also contribute to enhance the corporate value of Rakuten Group.
In addition, as a result of the implementation of the Share Deliveries, Mizuho Bank, Ltd. (head office: Chiyoda-ku, Tokyo; President and Director: Masahiko Kato; hereinafter, “Mizuho Bank”), which holds shares of Rakuten Card, which will become a Subsidiary of Share Delivery, is expected to become a major shareholder of Rakuten Bank. In connection therewith, Mizuho Financial Group, Inc. (head office: Chiyoda-ku, Tokyo; President and Group CEO: Masahiro Kihara; hereinafter, “Mizuho FG”, and collectively with Mizuho Bank, “Mizuho Group”), Mizuho Bank and Rakuten Bank entered into a capital and business alliance agreement as of today (hereinafter, the “Capital and Business Alliance Agreement”) for the purpose of establishing a new credit creation model through collaboration between a megabank and a digital bank. For details of the Capital and Business Alliance Agreement, please refer to “Strategic Capital and Business Alliance between Mizuho Bank and Rakuten Bank” announced today by Mizuho Bank and Rakuten Bank.
(Note 1)As of December 31, 2025. Bank of Japan. “Flow of Funds for the Fourth Quarter of 2025 (Preliminary report)”. Within Financial Assets in Households, consumer deposits are the sum of transferable deposits, time and savings deposits, foreign currency deposits; consumer equity and debt instrument balances are the sum of equity and investment fund shares and debt securities. Within Financial Assets in Nonfinancial corporations, corporate (nonfinancial corporations) deposits are the sum of transferable deposits, time and savings deposits, certificates of deposits, foreign currency deposits. Consumer and corporate loans are the sum of loans in depository corporations and other financial institutions.
(Note 2) In 2024. METI. “FY2024 E-Commerce Market Survey”
(Note 3) AI-nization: a coined word that means proceed with AI.
(Note 4) Operating leverage occurs when fixed costs function as leverage, causing profit margins to fluctuate with changes in ordinary income.
(Note 5) The forward-looking information set forth above is based on judgments made as of today based on information available as of today, and actual results may differ materially due to various risks and uncertainties, including changes in the market environment and business environment.




