Rakuten Beauty Launches Rakuten Beauty Agent Beta, an AI Agent Offering Users Customized Support for Salon Selection

Tokyo, December 24, 2025 - Rakuten Beauty, Rakuten Group, Inc.’s beauty salon reservation service, today announced the launch of Rakuten Beauty Agent Beta. This new AI agent assists users in selecting the most suitable salon based on personal preferences.

Now available as an open beta version, Rakuten Beauty Agent Beta is an AI agent that supports users in selecting salons tailored to their needs. Recommendations are based on robust data from salons listed in the Rakuten Beauty platform* including basic salon information, service menus, staff details, customer reviews and reservation availability. The free service is available to all users from the Rakuten Beauty mobile website.

The AI agent’s key features include the ability to understand natural language and accurately grasp requests, a function to list and compare multiple salons, as well as display salon locations on a map. The ability to conveniently complete the salon search and process before the actual reservation on a single screen is a significant advantage.

Users can use natural language to input their desired services, location and other search criteria into the chat interface. The AI agent then interprets the user's needs from their chat input and recommends the best salon choices based on a wealth of data, including information from Rakuten Beauty’s listed salons.

To complete the reservation, users are redirected from the AI chat to the online booking screen to easily complete the booking with their recommended salon. Additionally, the AI agent’s Search Suggestions feature displays suggested keywords on the screen to assist users as they type. These functions help AI beginners find their ideal salon quickly and effortlessly.

Leveraging this new AI agent search method, salons can expect enhanced discoverability and a higher likelihood of attracting users who match well with their unique offerings. Rakuten Beauty will leverage feedback from both users and salons to further improve Rakuten Beauty Agent Beta’s convenience.

Rakuten is leveraging its "AI-nization" initiative to promote the use of AI in all aspects of its businesses to achieve further growth. In addition, the company will continuously improve and expand the capabilities of Rakuten AI, which aims to empower society and individuals through innovation, creativity and collaboration. The company seeks to expand its AI agent support to encompass even more of the Rakuten Ecosystem, providing users with more personalized experiences.

Going forward, Rakuten Beauty will continue to leverage this AI agent to maximize user satisfaction and create meaningful connections between users and listed salons.

Notes
*Hair salons, nail salons, eyelash salons, beauty salons and wellness centers 

About Rakuten Beauty Agent Beta (open beta version)
Now available here: https://beauty.rakuten.co.jp/ai/agent/
Overview: An AI agent that assists users in selecting beauty salons tailored to their needs, based on robust data from salons listed in the Rakuten Beauty platform including basic salon information, service menus, staff details, customer reviews and reservation availability.

*Users can start AI agent chats in the input field located below the search box on Rakuten Beauty’s mobile website.