Following this integration, users who link their Rakuten ID to either the Uber or Uber Eats app will earn one Rakuten Point for every 200 yen (excluding tax) spent on either app*5.
Since April 2022 on Uber Eats, and since April 2023 on Uber, users have also been able to pay with the cashless payment service Rakuten Pay*6. Paying with Rakuten Pay earns users up to 1.5% of their payment amount back in Rakuten Points*7. With this new service integration, users can now combine Rakuten Point Online with Rakuten Pay to earn up to 2% of the payment amount in Rakuten Points. As daily living costs continue to rise due to inflation, using Uber’s convenient services offers users an even more advantageous way to earn Rakuten Points.
In addition, by subscribing to Uber One, the 498-yen monthly membership option, users can receive Uber One Credits equivalent to 10% of the fare amount when using Uber’s mobility service, adding a third layer of savings.
Benefits Overview
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Service
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Key Benefits
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Rakuten Point Online
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1 Rakuten Point for every 200 yen (excluding tax) spent
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Rakuten Pay
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Up to 1.5% in Rakuten Points*7
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Uber One
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Uber One Credits equivalent to 10% of mobility service fares
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Through this strategic partnership, integration with Rakuten ID will enable Uber to leverage Rakuten’s extensive data assets, resulting in more tailored recommendations and promotional information for users. Together, the companies aim to provide new experiences that make daily meals and mobility even more convenient and rewarding.
To commemorate the launch, the companies will initiate the “Earn up to 1,000 Points by Linking Your Rakuten ID with Uber” campaign, running from December 12 to December 22, 2025.
During the campaign, the first 500,000 users who link their Rakuten ID to either the Uber or Uber Eats app and spend at least 1,500 yen (excluding tax) on Uber Eats*5 will receive 300 Rakuten Points. Users who also spend at least 1,500 yen (excluding tax) on an Uber ride will receive 350 Rakuten Points on their first ride and an additional 350 points on their second ride, for a combined total of 1,000 Rakuten Points, when combined with Uber Eats benefits.
The ongoing “Rakuten Mobile Customers Only: Earn 20 Times the Points at Participating Stores” campaign*8 will also now include Uber and Uber Eats as participating merchants starting December 12, 2025. Rakuten Mobile subscribers who link their Rakuten ID and pay on Uber or Uber Eats will receive 20 times the standard Rakuten Points.
Furthermore, Uber One monthly members who have linked their Rakuten ID will be eligible to purchase the annual plan (3,998 yen) at a special 70% discount*9.
Rakuten, Rakuten Payment, Uber Japan and Uber Eats Japan will continue to advance their strategic partnership through the integration of Rakuten ID, further expanding collaboration between the diverse services spanning the Rakuten Ecosystem and the Uber and Uber Eats platforms. Together, the companies aim to co-create new value by offering convenient and rewarding everyday services that support users’ lifestyles and elevate both companies’ business growth to the next level.
Notes
*1 Uber refers to both Uber Japan and Uber Eats Japan.
*2 Details on Uber can be found at: https://www.uber.com/jp/ja/about/
*3 Details on Uber Eats can be found at: https://www.ubereats.com/jp
*4 Details on Rakuten Point Online can be found at: https://pointonline.rakuten.co.jp/service/
*5 Rakuten Points apply to product prices on Uber Eats and fare amounts on Uber.
*6 Applicable to Rakuten Pay (online payments).
*7 Conditions apply. Please refer to the details page: https://checkout.rakuten.co.jp/
*8 Please refer to the campaign overview for details.
*9 Please refer to the campaign overview for details.
About Uber Japan Co., Ltd
https://www.uber.com/jp/ja/about/
Uber Japan Co., Ltd. operates the on-demand mobility platform Uber in Japan, connecting drivers and riders. The company partners with approximately 1,000 taxi operators nationwide and offers the Uber Taxi service in 45 prefectures*. It also provides Uber Premium in Sapporo, Tokyo’s 23 wards, Narita, Kyoto, Osaka, and Fukuoka, enabling users to request premium hire vehicles and wagons for up to five passengers.
In addition, Uber Japan supports local governments through partnerships to provide Communal Rideshare in Kyotango City in Kyoto Prefecture, Kaga City in Ishikawa Prefecture, the Nozawa Onsen area in Nagano Prefecture, and Beppu City in Oita Prefecture. Since April 2024, Uber Japan has also supported taxi companies in providing the Japan-version rideshare model that utilizes privately owned vehicles.
*As of December 9, 2025.
About Uber Eats Japan, Inc.
https://www.ubereats.com/jp
Uber Eats Japan G.K. operates the online delivery service Uber Eats, which instantly matches consumers, merchant partners, and delivery partners in real time, enabling delivery of a wide range of items including prepared meals, groceries, daily necessities, pharmaceuticals, and electronics. The service launched in Japan in September 2016 and is now available in all 47 prefectures*1, working with 120,000 active merchant partners*2 and 120,000 active delivery partners*3.
In 2022, the company launched Uber Direct, a last-mile delivery solution that allows businesses to easily integrate Uber Eats’ delivery network into their own services. In 2024, the company introduced delivery by autonomous robots in select areas. In 2025, Uber Eats began offering Uber Teens, enabling users aged 13 to 17 to place orders for food and other items through an app linked to their guardian’s account. Uber Eats continues to expand its services in pursuit of its vision of Get Anything.
*1 As of December 9, 2025.
*2 Merchant partners that received at least one order in the past month.
*3 Delivery partners that completed at least one delivery in the past month.
About Rakuten
Rakuten Group, Inc. (TSE: 4755) is a global technology leader in services that empower individuals, communities, businesses and society. Founded in Tokyo in 1997 as an online marketplace, Rakuten has expanded to offer services in e-commerce, fintech, digital content and communications to 2 billion members around the world. The Rakuten Group has around 30,000 employees, and operations in 30 countries and regions. For more information visit https://global.rakuten.com/corp/.
About Rakuten Payment, Inc
https://payment.rakuten.co.jp/
Rakuten Payment, Inc. is a Rakuten Group company established in April 2019 that provides payment and marketing services. Rakuten Pay, which achieved first place in customer satisfaction for three consecutive years in the QR code payment category of the Japan Customer Satisfaction Index (JCSI) survey*, is one of the company’s core services. Other services include Rakuten Point Card, Rakuten Check, and Rakuten Pay for in-store payments.
Rakuten Edy, Inc., a subsidiary of Rakuten Payment, operates Rakuten Edy and Rakuten Cash. Rakuten Payment provides convenient and secure payment services to customers, while offering merchants a wide range of payment options tailored to meet their diverse needs, as well as support through marketing programs leveraging data.
*Rakuten Pay became the first service to achieve first place in customer satisfaction for three consecutive years in the QR code payment category of the JCSI survey (as of July 30, 2025).
Japan Customer Satisfaction Index Survey 2025 (Second Edition): https://www.jpc-net.jp/research/detail/007477.html
*All company names, product names, and service names mentioned above are trademarks or registered trademarks of their respective companies.
