Rakuten Securities Surpasses 13 Million General Securities Customer Accounts, the Largest Number of Non-Consolidated Securities Accounts in Japan

Tokyo, November 5, 2025 - Rakuten Securities, Inc. today announced that its general securities accounts have surpassed 13 million, the largest number^*1 of non-consolidated securities accounts among Japanese securities companies (based on disclosed information), as of November 2025. To commemorate the 13 million account milestone, the company will launch a follow-and-repost campaign on X starting November 11, 2025.

Since launching in 1999 as the first dedicated online brokerage service in Japan, Rakuten Securities has worked to continually expand and enhance its asset-building platform with retail investors top of mind.

Since surpassing 12 million general securities customer accounts in January 2025, Rakuten Securities remains committed to expanding its products and services to meet the needs of customers from all demographics. Following the end of Japan’s negative interest rate policy and the shift to an interest-bearing environment, Rakuten Securities has actively introduced new services to support investment and asset building. These include Rakuten Money Fund, the industry's first Money Reserve Fund (MRF), which enables management with favorable yields; Securities Collateral Loans, which allow customers to obtain necessary funds while continuing to manage their holdings using financial products as collateral; and KabuPita™, another industry-first^*2 that enables trading domestic stocks by specifying amounts starting from 100 yen in 1 yen increments. Additionally, the company has developed an environment for customers to visually and intuitively incorporate cutting-edge technologies, such as services leveraging AI analysis results for both U.S. and Japanese stock investments.

Moreover, recognizing the increasing focus on security measures within the securities industry in 2025, Rakuten Securities is dedicated to fostering a secure environment where customers can build assets and invest with peace of mind. This includes offering passkey authentication using FIDO2 technology across all channels including tools and apps.

Through these initiatives, Rakuten Securities has not only facilitated customers' initial steps in asset building, but also cultivated an environment where they can continue their investment journey with assurance, leading many to choose its services, bringing the total number of general securities customer accounts to over 13 million – the highest^*1 among Japanese securities companies (based on disclosed information.) To commemorate the milestone, the Rakuten Securities official X account will hold a follow-and-repost campaign from November 11 to November 25, 2025, with 1,300 yen gift certificates available to be won.

Rakuten Securities aims to maximize customers’ financial well-being as the brokerage company of choice for all customers – ranging from investment newcomers to seasoned traders. The company will continue expanding its array of services to meet their diverse investment needs.

Notes
^*1 Aggregated by Rakuten Securities from information publicly available on the website of each company, using accounts with balance (Nomura Securities, Daiwa Securities) and total number of accounts (SMBC Nikko Securities). As SBI Securities does not disclose the number of non-consolidated accounts, the number of accounts as of the end of March 2021 was used. As of November 5, 2025. Source: Rakuten Securities research.
^*2 Comparison among major online securities companies (the top 5 companies with the highest number of accounts: Matsui Securities, Mitsubishi UFJ eSmart Securities, Monex Securities, Rakuten Securities and SBI Securities, listed in alphabetical order). As of November 5, 2025. Source: Rakuten Securities research.

*The information above was originally prepared in Japanese. The English version of this press release is a translation of the original Japanese document and has been provided solely for the convenience of non-Japanese readers. Should any discrepancy between the English translation and the original Japanese version arise, please refer to the Japanese version.

Explanation of fees, etc. and risk
When investing in a Rakuten Securities product, certain fees and charges may be associated. Customers may also bear losses due to the fluctuating market value of the product(s). Regarding fees, etc. and risk associated with investing in product(s), customers should carefully read the page detailing the fees, etc. and risk associated with investment on the Rakuten Securities website and the pre-contract documents in order to ensure full understanding.

Trade name: Rakuten Securities, Inc. (Rakuten Securities website)
Financial Instruments Business Operator: Kanto Local Finance Bureau (FIBO) No. 195, commodity futures trader
Defined Contribution Pension Plan Administration Business, Registration Number 774
Money Lender's Registration No.: Governor of Tokyo (1) No. 32007
Trade associations: Japan Securities Dealers Association, Financial Futures Association of Japan, Commodity Futures Association of Japan, Type II Financial Instruments Firms Association, Japan Investment Advisers Association, Japan Financial Service Association Member No. 006365