Rakuten Securities Surpasses 12 Million General Securities Customer Accounts, the Largest Number of Non-Consolidated Securities Accounts in Japan

Tokyo, January 8, 2024 - Rakuten Securities, Inc. today announced that its general securities accounts have surpassed 12 million, the largest number*¹ of non-consolidated securities accounts among Japanese securities companies (based on disclosed information), as of January 2025. To commemorate the 12 million account milestone, the company will launch a follow-and-repost campaign on X starting January 14, 2025. 

Since launching in 1999 as the first dedicated online brokerage service in Japan, Rakuten Securities has worked to continually expand and enhance its asset-building platform with retail investors top of mind.

Rakuten Securities remains committed to expanding its products and services to meet the needs of customers from all demographics. Since surpassing 11 million general securities customer accounts in April 2024, the company has rolled out an array of new services to support investment and asset building. These include the industry's only^*2 limit order function for domestic stocks with Kabu Mini® (odd-lot shares); the U.S. Stock Lending Service, which allows users to earn interest income from U.S. stocks they own; Simple Savings Diagnosis, a robo-advisor that analyzes users’ current investment trust savings and recommends next steps; as well as the expansion of investment trust products available via Kabu Mini®, Rakuten CFD and more.

Leveraging the strengths of the Rakuten Group, Rakuten Securities has also worked to develop services to help customers invest with confidence and peace of mind from the time they make their first investment and throughout their asset building journey. These initiatives include the launch of iGrow™, a smartphone asset building app that enables users to manage all eligible products, including Rakuten Bank deposits, Rakuten Points, and investment trust transactions, all in one place; offering index funds that can be managed at the lowest cost in the industry^*3; the launch of the Investment Balance Point Program, which rewards customers with Rakuten Points for holding funds in investment trusts; Point Investment, which allows customers to use Rakuten Points to purchase investment trusts; giving customers the ability to make payments for investment trusts via Rakuten Card and Rakuten Cash; and making Rakuten Card available for gold, platinum and silver reserve payments.

As a result of these efforts, many customers have chosen Rakuten Securities to build and manage their assets, bringing the total number of general securities customer accounts to over 12 million – the highest^*1 among domestic securities companies (based on disclosed information.) To commemorate the milestone, the Rakuten Securities official X account will hold a follow-and-repost campaign from January 14 to January 31, 2025, with 12,000 yen gift certificates available to be won.

Rakuten Securities aims to maximize customers’ financial well-being as the brokerage company of choice for all customers – ranging from investment newcomers to seasoned traders. The company will continue expanding its array of services to meet their diverse investment needs.

Notes
^*1 Aggregated by Rakuten Securities from information publicly available on the website of each company, using accounts with balance (Nomura Securities, Daiwa Securities) and total number of accounts (SMBC Nikko Securities). As SBI Securities does not disclose the number of non-consolidated accounts, the number of accounts as of the end of March 2021 was used. As of January 8, 2025. Source: Rakuten Securities research.
^*2 Comparison among major online securities companies (the top 5 companies with the highest number of accounts: au Kabucom Securities, Matsui Securities, Monex Securities, Rakuten Securities and SBI Securities, listed in alphabetical order). As of January 8, 2025. Source: Rakuten Securities research.
^*3 Comparison of similar publicly offered additional stock investment trusts (excluding ETFs, Defined Contribution Plans and discretionary investments). As of January 8, 2025. Source: Rakuten Securities research.

Explanation of fees, etc. and risk
When investing in a Rakuten Securities product, certain fees and charges may be associated. Customers may also bear losses due to the fluctuating market value of the product(s). Regarding fees, etc. and risk associated with investing in product(s), customers should carefully read the page detailing the fees, etc. and risk associated with investment on the Rakuten Securities website and the pre-contract documents in order to ensure full understanding. 

Trade name: Rakuten Securities, Inc. (Rakuten Securities website)
Financial Instruments Business Operator: Kanto Local Finance Bureau (FIBO) No. 195, commodity futures trader
Trade associations: Japan Securities Dealers Association, Financial Futures Association of Japan, Commodity Futures Association of Japan, Type II Financial Instruments Firms Association, Japan Investment Advisers Association

About Rakuten Securities
Rakuten Securities, Inc. launched in March of 1999. In addition to providing innovative comprehensive financial brokerage services, including the trading platforms MARKETSPEED® and iSPEED®, Rakuten Securities consistently strives to lower investment hurdles for individual investors by leveraging aspects of the Rakuten Ecosystem, such as Point Investment, Rakuten Card and Rakuten Cash.

*The information above was originally prepared in Japanese. The English version of this press release is a translation of the original Japanese document and has been provided solely for the convenience of non-Japanese readers. Should any discrepancy between the English translation and the original Japanese version arise, please refer to the Japanese version.