Rakuten Rakuma Launches Reused Product Listings on Taiwan FamilyMart App

Tokyo & Taipei, December 10, 2024 - Rakuten Group, Inc. today announced that its community-powered marketplace app Rakuten Rakuma has begun collaborating with Bibian, a part of the PChome Online Group, to offer second-hand luxury goods and fashion items listed on Rakuma Official Shops through its purchasing agent service, Bibian Japan Second-Hand Goods, available on the Taiwan FamilyMart app. 

Bibian is one of the largest cross-border e-commerce services in Taiwan, facilitating the purchase of products from global e-commerce platforms for users in Taiwan. In June 2024, it launched Bibian Japan, a service that enables users to buy Japanese products through the Taiwan FamilyMart app. In conjunction with the launch of Bibian Japan Second-Hand Goods, a new service within the app specializing in Japanese second-hand items, Bibian Japan has started showcasing second-hand products listed on the Rakuma Official Shop. The majority of Bibian's users are women in their 30s to 40s, and luxury fashion items are very popular. Therefore, this initiative will involve listing products from Rakuma Official Shops’ fashion categories, which include women's and men's.

The Taiwan FamilyMart app has 18 million members^*1 and users who already have the app can access the service without needing to install a new app. With overseas purchasing services, the payment is generally made at the time of purchase, followed by separate payments for the agency fee and international shipping fee. However, with this initiative, all fees can be paid in a single transaction, including international shipping, making the process as simple as shopping online in Taiwan.

In 2022, Rakuten Rakuma launched Rakuma Official Shops, which enable reuse business operators to open stores on the platform. Offering a wide range of inventory from hundreds of second-hand clothing shops, luxury brand purchasers, vintage goods businesses, and more from across the country, the shops have been well received by users. Additionally, the platform provides professional inspection and customer service, allowing users to make sustainable purchases with greater peace of mind. In recent years, second-hand products from Japan, often labeled as "Used in Japan," have increased in value overseas due to their excellent condition and wide selection, driving up demand. As a result, Rakuma Official Shops’ international purchasing agent service has grown significantly, especially in the fashion category, achieving growth of nearly 90% compared to last year's performance^*2. 

Rakuten Rakuma is committed to realizing an innovative e-commerce platform that delivers unparalleled convenience and value for both consumers and business customers alike.

Notes:
^*1 As of November 2024
^*2 Comparison of the transaction amounts of overseas purchase agents in the fashion category (women's/men's) at the Rakuma Official Shop from January 1, 2023 to November 30, 2023 and from January 1, 2024 to November 30, 2024.

Service Overview
Start date: December 10, 2024
Overview: Products in the fashion categories (women's/men's) from Rakuma Official Shops will be available for purchase through the Bibian Japan Second-Hand Goods on the Taiwan FamilyMart app.
Linked platform: Bibian Japan Second-Hand Goods service within the Taiwan FamilyMart app
How to use: After downloading the Taiwan FamilyMart app and registering, users will be able to purchase fashion products from Rakuma Official Shops through Bibian Japan Second-Hand Goods, which specializes in Japanese second-hand items.

For inquiries regarding the Rakuma Official Shops, please visit: https://fril.jp/ts/official/shopopen/ (*Japanese page)

About Rakuten Rakuma
Launched in February 2018, Rakuten Rakuma was created when Fril, the first consumer commerce app in Japan which launched in July 2012, merged with the Rakuten Group-operated service Rakuma. By expanding the circular economy where products are passed on rather than thrown away and creating a world of e-commerce that is easy for everyone to use, Rakuten Rakuma intends to drive the growth of the circulation market and contribute to the creation of a circular society.

About Bibian
Bibian is owned by PChome Bibian Inc., a Japanese subsidiary of PChome Online. Bibian provides third-party procurement services for Taiwanese consumers from major cross-border e-commerce platforms in Japan, the U.S., South Korea, and Southeast Asia.
With a core belief of “Focusing most on customer satisfaction,” Bibian expects to expand PChome’s success to other parts of Asia while creating a cross-border service ecosystem. In so doing, products from around the world can be imported to Taiwan, and Taiwanese products can be introduced all over Asia, thereby contributing to Taiwan’s economy and people.
https://www.bibian.co.jp/

About Taiwan FamilyMart
Taiwan FamilyMart is everywhere, visited daily by tens of millions of people out of habit. We have consistently focused on customer needs, with a focus on ensuring customer satisfaction and mutual growth alongside our customers. From the stores to digital channels, Taiwan FamilyMart has created a convenient, cross-industry lifestyle service platform that customers can use anytime and anywhere, making us the best partner in their lives.

*The company names, product names, service names, etc. listed are either registered trademarks or trademarks of the respective companies.