Tokyo, September 25, 2024 - Rakuten Group, Inc. today announced the full-scale launch*1 of Rakuten Analytics, an analytics platform for corporate clients that leverages the rich statistical data of the Rakuten Ecosystem to deepen customer understanding and support data-driven decision-making.
September 25, 2024
- Rakuten Group, Inc.
Rakuten Launches “Rakuten Analytics,” an Analysis Platform for Data-Driven Decision Making
- Leveraging the Rakuten Ecosystem’s rich data assets to improve customer understanding and support businesses’ growth.
Introduction video for Rakuten Analytics: https://youtu.be/OiTWg_x3QF8
(*Japanese language video)
Rakuten Analytics is a platform that enables businesses to strengthen their understanding of customer profiles by linking a company’s data with the statistical data assets held by Rakuten, while maintaining measures to protect personal information. It features an intuitive and easy-to-use simple user interface (UI), making it easy to understand analysis results. Corporate customers can use the insights gained from the platform’s analysis for ad delivery, marketing strategies targeting their own Rakuten member customers, product planning and more.
The statistical data assets that form the foundation of this platform utilize the Rakuten Ecosystem’s "CustomerDNA" database, which classifies Rakuten user attribute information – which includes demographic data such as age, gender, life stages, lifestyle and more – into over 4,000*2 attributes using AI. This database provides multifaceted persona information, classified into attributes based on real registration information and purchasing behavior, as well as attributes estimated from user behavior.
Rakuten has focused on analyzing the robust user behavior data in its services to achieve optimal personalization for individual users. By utilizing a range of rich statistical data insights provided from more than 100 million Rakuten members in Japan through the Rakuten Analytics platform, clients can visualize the online and offline behaviors and personas of their customers, thereby supporting data-driven decision-making.
In the future, Rakuten plans to release an AI assistant feature linked to Rakuten AI to support the analysis of results, as well as implement API integration with in-house and external marketing tools to support the execution of streamlined marketing initiatives. These features will support ad delivery for acquiring customers, Customer Relationship Management (CRM) initiatives to improve customer Lifetime Value (LTV), and additional research for product development.
Under its AI-nization initiative, Rakuten is promoting the use of AI in all aspects of its businesses to drive further growth. Through the use of rich data and cutting-edge AI technology, Rakuten is committed to making AI a force for good that augments humanity, drives productivity and fosters prosperity.
Notes
* 1 Launched as proof of concept (POC) in April 2024. Full-scale launch starts in September 2024.
* 2 As of September 2024.
About Rakuten Analytics
Product Name: Rakuten Analytics
Service Launch Date: September 25, 2024 (Wednesday)
Overview: A marketing analysis platform utilizing Rakuten's statistical data assets. By linking with corporate data, it enables customer analysis and provides support in data-driven decision making.
Usage Fee: Subscription required
Disclaimer: The company names, product names, and service names mentioned are registered trademarks or trademarks of their respective companies.