Personnel Change Announcement

TOKYO, July 26, 2017 - Rakuten, Inc. (4755: Tokyo) today announced the following personnel change which was approved by its Board of Directors on July 20, 2017.

Personnel Change (Effective July 20, 2017）                                                                  
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■Name： Makoto Arima
■New Title： Executive Vice President
                     CRO*
                     Group Company Division
■Previous Title： Group Company Division
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*Abbreviation
CRO: Chief Revenue Officer