August 27, 2012
  • Kobo Inc.

Easy Wi-Fi Set-Up Makes Getting Started
with Your Kobo eReader Simple

August 27, 2012 -  Kobo Inc. a global leader in eReading with more than 10 million registered users and a subsidiary of Rakuten Inc., today announced the availability of a new model of the Kobo Touch eReader in Japan that includes a new Wi-Fi Easy Set-Up function. Wi-Fi Easy Set-Up allows the Kobo Touch eReader to be initialized easily on its own without a PC through a Wi-Fi connection and is available first in the Japan market before any other country.


Devices purchased after 9:00am on August 27 will include the Wi-Fi Easy Set-Up function and a new simplified manual. In addition, Kobo has established additional customer support resources including an exclusive customer support site to provide additional information and tools including a step-by-step video on the set-up procedure.


The Kobo Customer Care center will continue to provide support by both phone and e-mail for 24 hours after purchase.


For those that purchased a kobo Touch eReader before 9:00am on August 27 and have not yet initialized the device, a free upgrade to include the WiFi Easy Set-Up function is available by visiting the Free Update website and completing the appropriate process. (Japanese language)


About Kobo Inc.:


Kobo Inc. is one of the world’s fastest-growing eReading services offering millions of eBooks, magazines and newspapers. Believing that consumers should have the freedom to read any book on any device, Kobo has built an open-standards platform to provide consumers with a choice when reading. Inspired by a “Read Freely” philosophy and a passion for innovation, Kobo has expanded to over 190 countries, where millions of consumers have access to localized eBook catalogues and award-winning eReaders, like the Kobo Touch. With top-ranked eReading applications for Apple, BlackBerry, Android, and Windows products, Kobo allows consumers to make eReading social through Facebook Timeline and Reading Life, an industry-first social experience that lets users earn awards for time spent reading and encourage others to join in. Headquartered in Toronto and owned by Tokyo-based Rakuten, Kobo eReaders can be found in major retail chains across the globe.


For more information, visit

About the Launching of the “Wi-Fi Easy Set-Up” Compatible Model

(1)     About the new fanction, “Wi-Fi Easy Set-Up”

To initialize                         kobo Touch

                                             The name of the Wi-Fi network you will be using

                                             The password for the Wi-Fi network you will be using

                                             Rakuten member ID and password

                                             (1)   Turn on the device and select Japanese

                                          (2)   Select set-up via Wi-Fi

                                          (3)   Select the name of the network you wish to use (enter password when necessary)

                                          (4)   Log-on using your Rakuten member ID

                                             (5)   Set-up begins automatically and initialization is complete
Network requirements    A Wi-Fi network
Compatible devices          Devices purchased after 9:00am on August, 22

About the Upgrade Program

(1)About the Free Update

Service Details
Those who complete their applications by the deadline and send in their “kobo  Touch” with their application forms to the designated address will have the latest software installed for free, allowing them to set up their devices using Wi-Fi.
Those Eligible
People who purchased a “kobo Touch” before 9:00am on Monday, August 27, and have not yet set it up (initialized it).
Way to Apply
Free Update site: Apply through
Application Dates
From: August 27, 2012 10:00am

To: September 27, 2012 9:59am

- Devices must arrive at the designated address by Thursday, September 27.
kobo Touch Return-by Date
Devices will be returned to customers in 7 to 10 days after their arrival at the designated address.
Send to
Kobo device update section, Rakuten, Inc.

Prologis Park Ichikawa 1, 4F

1-7-2 Shiohama, Ichikawa City

Chiba Prefecture 272-0127
How to Apply for a Free Update

(1) Pack into a Box

Print out the application form and pack it into the box with the “kobo Touch.”


Send it to the designated address using Yamato Transport with “payment of postage upon delivery.”

(3)Send to

Kobo device update section, Rakuten, Inc.

Prologis Park Ichikawa 1, 4F

1-7-2 Shiohama, Ichikawa City

Chiba Prefecture 272-0127

(4)Contents: Electronic device

Transport Service Used: Yamato Transport

Payment of Postage: Payment upon delivery


Installation of the software will take 7 to 10 days. Devices will be returned to customers after completion of installation.


(2) About the Exclusive Customer Support Site

Official Name of Site
 A Step-by-Step Movie Guide to Rakuten’s eBook, kobo
Launch Date
 August 27, 2012 9:00am


(3)About the Customer Care Center

Official Name of Center
 Rakuten kobo Customer Care
For Telephone Inquiries
 0120-228-442 (calls taken 24/7)
For E-Mail Inquiries

*Please note that the information contained in press releases is current as of the date of release.

  • Month
  • Year
  • Category
  • Month
  • Year
  • Category