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Our Strengths

  • Business Model

    Introducing the "Rakuten Ecosystem"
    - a globally pioneering business model.
  • Rakuten's Key figures

    Key facts and figures for Rakuten.
  • Englishnization Project

    Rakuten launched the Englishnization Project in 2010, and has begun to replicate its successful model around world.
  • Global Merchant Story

    Movies of interview with shop owners of Rakuten Ichiba Merchants
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