Auto Insurance Growth and Ecosystem Synergy Drive Rakuten's Insurance Business

Rakuten Auto Insurance is growing rapidly, at 52% more contracts year-on-year. This success is driven by sophisticated marketing that leverages the Rakuten Group's data and AI. The addition of "Rakuten Life Super Whole Life Insurance Short-Term Payment Plan" for Rakuten Card members has also expanded asset-building options. By collaborating with services such as extended warranties on Rakuten Ichiba and anti-fraud insurance from Rakuten Mobile, the Rakuten Ecosystem provides multi-faceted support for daily peace of mind through its unique synergy.