FamilyMart Joins SPU program as the First Non-Rakuten Group Company

FamilyMart is the first non-Rakuten Group company to join the Rakuten Ichiba's Super Points Up (SPU) program, expanding eligible services to 17 and the maximum SPU multiplier to 18.5x. At the press conference announcing the partnership, Mickey and Group CMO Naho Kono were joined by FamilyMart President Tatsuo Odani and FamilyMart CMO Hikaru Adachi. The leaders discussed the promise new value creation through increased cross-use between FamilyMart's network of approximately 16,000 stores nationwide and the Rakuten Ecosystem.