New Alliances and AI Insights at Rakuten Optimism 2026 in the US

May 22, 2026
by RNN

Rakuten International's flagship marketing conference, Rakuten Optimism 2026, brought together over 1,000 industry professionals to fuel meaningful connections in Phoenix, Arizona. As well as sessions covering topics such as AI-powered personalization and GenAI's influence in e-commerce, Rakuten International CEO & President Amit Patel shared news of a new strategic alliance with leading affiliate and influencer platform impact.com, which promises to realize "the most comprehensive and scalable performance marketing ecosystem this industry has ever seen." 

About Rakuten News Network

Rakuten News Network (RNN) is an internal news site providing daily video news about Rakuten to the company's employees around the world.
The videos on this site, which are originally from RNN, offer an insight into the activities of the Rakuten Group and the various services its diverse workforce provides.