How Rakuten Ichiba and Taru no Aji Tripled Sales and Defied Convention
- August 4, 2026
- by RNN
In a small town in Wakayama surrounded by the mountains and sea, Taru no Aji, a pickle shop on Rakuten Ichiba, redefined what was considered normal. Their growth was supported by close teamwork with their E-Commerce Consultant and the inspiration shared among fellow merchants in the NATIONS community. RNN followed their journey to triple their monthly sales through affiliate marketing, social media, and AI innovation.
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Rakuten News Network (RNN) is an internal news site providing daily video news about Rakuten to the company's employees around the world.
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