Tech Behind Rakuten Points: Incentive Platform Division

May 29, 2026
by RNN

Rakuten's Technology Divisions support platforms vital to the Rakuten Group, including the Point Platform which sees 45 million monthly active users. The Incentive Platform Department manages the Point Platform efficiently and almost trouble-free thanks to its modern microservice architecture with a distributed database and infrastructure as code which has allowed for automated testing and deployment. The team also uses AI for front-end tool development, dramatically increasing speed of work from one or two months to just a few days.

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