Rakuten Heralds New Future in Advertising with Unique Three-method Approach

In the evolving marketing industry, Rakuten stands out by combining three marketing approaches: "Attention marketing," which captivates audiences with rich information; "Relational marketing," which deepens customer relationships through Rakuten Points; and "AI marketing," which leverages cutting-edge AI. By effectively integrating these three methods and harnessing data and AI, Rakuten offers groundbreaking solutions to advertisers. Also, catch highlights of "Rakuten Ad & Marketing Day 2026," where industry trends and the latest case studies were shared.