Commerce & Marketing Company Enhances UX with AI and Data Integration

The Commerce & Marketing Company is integrating AI agents into its services such as Rakuten Ichiba, Rakuten Travel, and Rakuten Beauty. By leveraging shared knowhow, development periods are continuously shortening. Furthermore, the Rakuten Ichiba AI agent, fully launched in December 2025, proposes products to users across services by integrating data from multiple platforms, including Rakuten Ichiba, Rakuten Fashion, Rakuten Rakuma, and Rakuten Books. This has generated profits, with users' average order value increasing by approximately 26%.