Rakuten Travel Awards 2025 Ceremony Digest

Rakuten Travel has announced the "Rakuten Travel Award 2025," recognizing the top registered accommodation facilities across Japan. Just 0.6% of around 40,000 facilities nationwide were selected for the exclusive gathering, where they celebrated their success alongside Rakuten employees. In addition to the awards, 2025 initiatives were shared at the ceremony, with many hotels emphasizing their focus on AI utilization and DX (digital transformation), with comments such as "switched to advance card payments for all booking sites" and "advanced operational efficiency using AI."