Rakuten SHOP OF THE YEAR 2025: Merchants Who "Sell Value"
- February 19, 2026
- by RNN
In January 2026, the Rakuten SHOP OF THE YEAR 2025 awards ceremony honored Rakuten Ichiba's top merchants. The Overall Grand Prize winner highlighted the importance of "providing value, not just selling products." RNN presents a digest of the emotional ceremony including interviews with winning merchants who shared insights into "delivery quality enhancement" and "AI utilization," themes deeply connected to Mickey's speech at the Rakuten New Year Conference 2026.
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