Rakuten in 2025: A Catalyst for Change in the World
- December 1, 2025
- by RNN
In 2025, Rakuten Group advanced as a "catalyst for change" across various fields in Japan and beyond. Rakuten AI, an agent-based AI tool, was officially launched*, integrating AI capabilities into various Rakuten services. Rakuten Mobile continued to offer low-cost, unlimited data plans, and Rakuten Group quickly responded to Japan's rice shortage, addressing societal challenges. We look back on a year where synergy and empowerment was generated across the worldwide Rakuten Group, encompassing mobile, commerce, advertising, fintech, and more.
*Rakuten AI is only available in Japan as of December 2025.
About Rakuten News Network
Rakuten News Network (RNN) is an internal news site providing daily video news about Rakuten to the company's employees around the world.
The videos on this site, which are originally from RNN, offer an insight into the activities of the Rakuten Group and the various services its diverse workforce provides.