Rakuten Ichiba Presents 2025 Winter Trends!

Rakuten Ichiba has announced consumption trends likely to attract attention this winter, based on user purchasing data and surveys. With over 80% of respondents indicating a desire to save money this winter, "personal cold weather measures" focusing on energy-saving and localized heating, "home charge/self-charge" referring to purchasing daily necessities in bulk and self-rewarding purchases, and "gyoretsu-meshi at home" (popular restaurant dishes at home) were highlighted as key trends.