Rakuten Bank BaaS Business: Offering Unique Value with JRE BANK

As Rakuten Bank steadily expands, its BaaS (Banking as a Service) business is attracting attention with a unique approach that thoroughly addresses customer needs. In particular, "JRE BANK," launched in collaboration with JR East and View Card, received 540,000 account opening applications in its first year since launch. We introduce the secrets to the success of this business, which combines 25 years of online banking expertise with the assets of partner companies to create "new value the world has never seen before."