Global Stars Light Up Rakuten Viki's K-Drama Day 2025
- October 30, 2025
- by RNN
Rakuten Viki celebrated its third annual K-Drama Day campaign in September 2025, showcasing the global rise and diverse fandom of Korean entertainment. Having reached 100 million registered users earlier in the year, this campaign aimed to bring even more fans closer to the world of K-dramas by spotlighting the genre's broad international appeal. This was done partly by collaborating with three globally known actors in an ad shown widely across CTV and digital platforms.
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Rakuten News Network (RNN) is an internal news site providing daily video news about Rakuten to the company's employees around the world.
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