First-Ever Rakuten Furusato Nozei Grand Festival Unites 175 Local Governments

Commemorating the 10th anniversary of the Rakuten Furusato Nozei ("Hometown Tax") program, and as a way of thanking donors, Rakuten held the Rakuten Furusato Nozei Grand Festival. 175 local Japanese governments gathered to showcase regional charms, the largest event of its kind. Regional crafts and food were on display to see and taste and food trucks and a raffle entertained visitors. Watch the report to hear interviews with Rakutenians (Rakuten employees) involved in the operation and representatives from Betsukai Town in Hokkaido and Tsuruga City in Fukui Prefecture.