Ehime Hyakkaten Pop-up Store: Rakuten's First OMO Event with Local Government
- October 15, 2025
- by RNN
In September 2025, the Ehime Hyakkaten Pop Up Store opened in Tokyo and Osaka, leveraging the Kansai Expo and World Athletics Championships to attract inbound demand. This initiative showcased Ehime Prefecture products to a global audience, enabled online purchases via QR codes, and offered a "hands-free" shopping experience through integration with Rakuten Global Express.
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