Korean Business on the Rise! Rakuten Ichiba Hosts Korea Conference

Did you know that, thanks to the recent popularity of Korean products in Japan, many Korean businesses are opening stores on Rakuten Ichiba in Japan? In fact, the transaction value of Korean cosmetics on Rakuten Ichiba has grown approximately ninefold in the last six years, making Rakuten Ichiba an important platform for Korean businesses expanding into the region. At the Rakuten Ichiba Korea Conference 2025 held in Seoul, Rakuten shared strategies and deepened collaboration with Korean merchants.