Nagaoka City and Rakuten Reignite Region through Data and Hometown Tax Program

Nagaoka City in Niigata Prefecture and Rakuten are working together to revitalize the region through the Rakuten Furusato Nozei ("Hometown Tax") program. During the city's major event, the Nagaoka Fireworks Festival, visitor marketing data obtained from the introduction of Rakuten Ticket as well as assets from Rakuten Ichiba and Rakuten Travel were leveraged to promote the Rakuten Hometown Tax program, local products, and tourism. The aim is to bridge the deep affection visitors feel towards Nagaoka City when they watch the fireworks with the Hometown Tax program. In this report, hear from two Rakutenians who have continuously supported Nagaoka City, as well as comments from city officials, local sake breweries, and food producers.