Rakuten Rewards' Global Vision Widens with UK Service Launch

Rakuten Rewards is spreading its wings beyond North America to the rest of the world, starting with the UK! This brand expansion has been gaining momentum through 2024, right up to the peak year-end shopping campaign, incorporating promotions with local celebrities, influencers, and ads with a uniquely British flavor. RNN investigates this new venture, including the reasons for entering the UK, and the consumer response so far.