Rakuten Books Creates Added Value through Originality
- January 20, 2023
- by RNN
As commoditization* of products increases in the entertainment market, Rakuten Books has been focusing on generating new added value to its products with the aim of "de-commoditization." In this video, we take a look at Rakuten Books' exclusive sales promotions and collaborations with high-value IP (intellectual property), while hearing from a prominent external collaborator at Sony Music.
*Commoditization: Goods which had added value upon market entry becoming more generic in the eyes of the consumer.
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Rakuten News Network (RNN) is an internal news site providing daily video news about Rakuten to the company's employees around the world.
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