Taiwan Rakuten Kobo Achieves Device Sales Growth through New Channel

September 27, 2021
by RNN

Taiwan Rakuten Kobo achieved unprecedented success with its pre-sale efforts for Kobo Elipsa, the latest eReader device from Rakuten Kobo, by exploring a brand-new promotion channel of crowdfunding. Find out in this video how the perfect match between the right channel and the right marketing method for a unique device led to a fivefold increase in sales compared to past models.

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