Rakuten Super Points Grow Potential as Marketing Tool
- November 20, 2019
- by RNN
In this revealing report, members of the Customer Strategy Department explain the special power and appeal of Rakuten Super Points, while Rakutenians who have earned a total of over 1 million points share their point-earning tips and shopping episodes. Find out more about this great Rakuten asset, including:
- Those earning Rakuten Super Points are three times "happier" than those who aren't,
- Sales of products offering 10% points-back are three times higher than those with a 10% discount,
- Observe group interviews for users and 1-million-point-getters within Rakuten,
- What does the future hold for Rakuten Super Points?
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