Activations Fuel Soccer Fever around Rakuten CUP

November 11, 2019
by RNN

On July 23 and 27, 2019, the Rakuten CUP soccer tournament was held in Tokyo and Kobe in Japan. In line with this, many marketing activations were hosted by Rakuten's various businesses to invigorate the event. RNN focuses on two of the most prominent activations, namely the pop-up stores that opened in Tokyo and Kobe, as well as meet & greet events hosted by Rakuten Ichiba and other businesses.

- President of Media & Sports Company Mak Arima shares his views on sports partnerships.
- Find out what made the exclusive merchandise at the pop-up stores a hit.
- What is the significance of these activations according to its organizers?
- How did participants of one of the meet & greets find the event?

Don't miss out on these exciting events and get inspired on how to host an event like this too!

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Rakuten News Network (RNN) is an internal news site providing daily video news about Rakuten to the company's employees around the world.
The videos on this site, which are originally from RNN, offer an insight into the activities of the Rakuten Group and the various services its diverse workforce provides.

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