Affiliate Mall Boosts Rakuten Ecosystem in Europe

February 8, 2018
by RNN

The Rakuten Affiliate Mall is a loyalty program that was launched in October 2016 in the UK and Spain. It complements the Rakuten Ecosystem while expanding on Rakuten's limitations in Europe through partnerships with top brands and retailers in the two countries. RNN went to its base in Rakuten's Berlin office, to find out more about this fast-growing new platform, which is realizing some exciting new synergies, both within and outside the Rakuten Group.

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