Data Insight Group Develops Coupon Project with Power of AI
- October 5, 2017
- by RNN
The Data Insight Group (DIG) analyzes data in the operation and development of its platforms, which are utilized in many Rakuten services including Rakuten Ichiba. In this report, RNN focuses on one particular platform provided by DIG, Coupon Advance.
The coupons utilized by Coupon Advance are currently found on the Rakuten Ichiba top page, search and genre pages. By using Coupon Advance, merchants can analyze the data of competitors on Rakuten Ichiba to generate the most effective coupons to issue in terms of product and price according to their budget. We asked the team how the development of Coupon Advance was realized.
About Rakuten News Network
Rakuten News Network (RNN) is an internal news site providing daily video news about Rakuten to the company's employees around the world.
The videos on this site, which are originally from RNN, offer an insight into the activities of the Rakuten Group and the various services its diverse workforce provides.