20th Anniversary: Regional Empowerment through Rakuten Super Points and Rakuten
- June 5, 2017
- by RNN
In October 2016, the Matsugen supermarket chain, originating from Wakayama Prefecture, introduced the Rakuten Point Card, and the "Matsugen Edy Rakuten Point Card" was born. At a time when many supermarkets are issuing their own point cards, and the use of e-money is becoming more widespread, why did Matsugen choose Rakuten Super Points?
We traveled to Wakayama to find out more about how Matsugen and Rakuten staff worked together to make the project a success.
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Rakuten News Network (RNN) is an internal news site providing daily video news about Rakuten to the company's employees around the world.
The videos on this site, which are originally from RNN, offer an insight into the activities of the Rakuten Group and the various services its diverse workforce provides.