Launch of Sora Raku Drone Delivery Service

April 26, 2016
by RNN

On April 25, 2016, Rakuten held a press conference announcing the launch of Sora Raku, the first drone delivery service in the world for the general public. Sora Raku delivers products such as golf equipment, snacks and drinks at golf courses to golfers who ordered through a dedicated app. The launch of Sora Raku, as the first initiative to expand usage of drones into the commercial field, is attracting a lot of attention from the industry since drones are currently mainly used for hobbies. In this video, find out about the background of the drone industry as well as the story behind the development of the service.

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Rakuten News Network (RNN) is an internal news site providing daily video news about Rakuten to the company's employees around the world.
The videos on this site, which are originally from RNN, offer an insight into the activities of the Rakuten Group and the various services its diverse workforce provides.

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