Taiwan Rakuten Ichiba holds the Taiwanese Shop of the Year awards once every year to commend their most successful merchants. Those who receive the awards are invited on a training trip called the SOY TRIP, where they can learn about e-commerce practices from Rakuten and other Japanese merchants. This year's program involved roundtable discussions between Taiwanese and Japanese merchants, as well as tours to the stores and factories of the Japanese merchants. What are the thoughts of the Taiwanese merchants on their Japanese counterparts' omotenashi (hospitality) spirit? Find out how the Taiwanese merchants felt about the SOY TRIP in this video.
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