How Japan is beating the summer heat in 2021: Consumer trends

July 14, 2021
by Rakuten.today
How Japan is beating the summer heat in 2021: Consumer trends

As Japan’s rainy season draws to a close, shoppers are once again turning to Rakuten Ichiba to outsmart the sweltering heat of summer. As is tradition, the platform has published a collection of innovative ideas to keep cool this summer, diving deep into its search data to predict the hit products of 2021. Staying cool …