Japan’s surprising potential for e-commerce growth

Headlining Rakuten Ichiba e-commerce marketplace’s annual merchant conference in January, Rakuten CEO Mickey Mikitani shared learnings from the extraordinary growth of 2020 and perspectives on the future. “Rakuten Ichiba’s GMS (gross merchandise sales) for December last year grew around 50% year on year,” he reported. “And it’s looking like GMS growth for January will also …