Inside Rakuten’s DNA: A chat with three founding members

April 27, 2020
by Rakuten.today
Inside Rakuten’s DNA: A chat with three founding members

The term shutter-gai reveals much about Japan’s post-bubble economic landscape. A riff on the word shoten-gai (shopping town or arcade), shutter-gai refers to the many ghostly shopping arcades littered across Japan whose tenants rolled down their shutters for the last time after the curtain closed on the spectacular economic boom of the 80s. By 1997, …

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