Connecting with Taiwanese customers: Enter the Rakuten Monkeys

January 29, 2020
by Rakuten.today
Connecting with Taiwanese customers: Enter the Rakuten Monkeys

Last month, Rakuten made headlines around Asia with the unveiling of the Rakuten Monkeys — the Chinese Professional Baseball League’s (CPBL) three-time defending champs. At a high-profile event in Taipei, Rakuten CEO Mickey Mikitani, alongside Taoyuan City Mayor Cheng Wen-Tsang and CPBL Commissioner Wu Chih-Yang, revealed the Monkeys’ new name, uniforms, colors and logo. For …

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