Handmade in Harajuku: Rakuma’s pop-up store wins the hearts of Mother’s Day shoppers

May 14, 2019
by Rakuten.today
Handmade in Harajuku: Rakuma’s pop-up store wins the hearts of Mother’s Day shoppers

Japanese consumers are increasingly going the handmade route for Mother’s Day gifts. That doesn’t mean they’re all embracing DIY gift-making; rather, the country is experiencing a boom in demand for handmade gifts from independent artisans. This new homespun movement is particularly apparent on Rakuten’s trend-sensitive C2C (consumer to consumer) commerce platform Rakuma, where a number of crafty creators have built followings […]

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