A new era: Japan prepped for Reiwa

May 1, 2019
by Rakuten.today
A new era: Japan prepped for Reiwa

Today, Crown Prince Naruhito ascends to the throne to become Japan’s emperor, marking the start of a new era for the first time since the 1980s: the Reiwa Era. In anticipation of this momentous event, Rakuten’s resident Trend Hunter Jun Shimizu made a few bold predictions about how the new era might unfold for the world of e-commerce and consumer […]

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