Make way for Reiwa: Rakuten Insight shares unique perspectives on the Japan calendar change

April 1, 2019
by Rakuten.today
Make way for Reiwa: Rakuten Insight shares unique perspectives on the Japan calendar change

Goodbye Heisei, hello Reiwa! On April 30, Emperor Akihito will abdicate from his position as monarch of Japan, ending 30 years of Heisei and beginning a new era — to be known as Reiwa — as announced today. (For more on the background to the era change, see the bottom of this article.) What’s in a name: Insight on Japanese […]

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