The debate around brands and marketplaces: Can they coexist?
- March 4, 2019
- by Rakuten.today
Given the outsized $23.5 billion in online marketplace revenue expected by 2022, it’s no surprise that many brands are looking to sell on marketplaces. However, brands are also raising a key concern: Does giving control to a third party marketplace compromise their brand identity? Rakuten examines this hotly debated e-commerce question in a new white paper: Can Brands & Marketplaces Coexist? The Truth from Top National Brands. Featuring expert insights from brand leaders Chase Andries, who oversees partner management and U.S. marketplaces for Dell Technologies, and Jacob Uhland, who leads multichannel digital commerce strategy for VF Corporation, the parent company […]