How Rakuten Pay became Japan’s favorite mobile payment app

December 12, 2018
by Rakuten.today
How Rakuten Pay became Japan’s favorite mobile payment app

The instantly recognizable Rakuten “R” that decorates restaurants, convenience stores, supermarkets and even taxis across Japan is like a beacon for the country’s cashless crusaders: Leave the wallet at home, we have Rakuten Pay. Launched in late 2016, the Rakuten Pay app lets shoppers ditch the paper and jingle-jangle of coins in favor of a QR code that can be scanned via smartphone. The result is a service that doesn’t require phones and terminals to have physical mechanisms like NFC or FeliCa to function and that can be used with practically any smartphone that has a camera. Below is a […]

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